We do not identify any person. But we can see if it is a man or a woman as well as the age category. If the consumer shop with a basket or cart, shopping as a family or alone? Factors that are decisive for certain products.
We can of course exclude the store's staff if you so wish.
We believe that it is more difficult to sell suncream when it is raining outside or warm clothes when it is warm and sunny outside. Therefore, you can choose these factors when building your target group.
We think it's reasonable that you only pay for those you want to reach. You can of course enter a maximum budget that you want to spend on your target group.
Your product may be aimed specifically at a target group such as men between 18-60 years of age. The traditional thing then is that your advertisement is directed and created towards that particular target group.
But with a customised message, you can market the same product to additional target groups. For example, women who buy your product for their husbands.
We can offer an API into the business system that measures sales in real time against the advertising.
Our system does not save any personal data. The system only categorizes characteristics into specific target groups, for example, gender and age. However, if you want to use the full functionality that the platform offers, such as face recognition, there are boundaries for when this is allowed and not.